Coors Presentation

Golden Brewery

Golden Colorado

u.s.a.

Campaign

Three

A.Coors

GeauxGirls

Sophia Graves

Julia Govender

Morgan Spizale

Claudia Guidry

Mady Cox

Tatyana Magee

Kayla DAhlum

Challenge

increase market share

make Coors Banquet the beer of choice for american blue collar MILLENNIALS

RECOGNIZE THE GENERATIONAL VALUE OF THE BRAND (150 YEARS)

Target Audience

Millenial

men & women

21-35 years old

Blue collar

Americans

Those who have traditional values similiar to Coors Banquet

Price

conscious

consumers

Those looking for an approachable, simple beer

Coors Banquet

The Ideal Consumer

Name: Jesse
Age: 28
Profession: Small engine mechanic
values: family, loyalty, community
weekend activities: hiking, fishing

Key insights

Big Idea

People who drink Coors Banquet are looking for a drink without all the fuss.
They’re hardworking looking for a drink to unwind with.
They grab Coors Banquet because it’s dependable and always there.

Beer doesn't' need to be complicated
Coors Banquet is there for all of your needs without any complications.
It’s just a beer. Trust the tradition.

Our campaign

Trust the tradition, it’s just a beer.
nostalgic tone with a bold feel

How It Solves the Problem

prove that coors banquet offers you a good time without the complications
It’s always been there -- it’s never changed

Our campaign

Trust the tradition, it’s just a beer.
nostalgic tone with a bold feel

How It Solves the Problem

prove that coors banquet offers you a good time without the complications
It’s always been there -- it’s never changed

Static Ad Series

How?

Mountain
Western & rustic feel
Comical
Mimicking the target audience

Where?

Magazines

Blue Collar Magazine
Sports Illustrated

In-Store

Grocery Stores
Liquor Stores

Coors Banquet

Social media ad #1

Tell us why you trust the tradition

Video: @heyimhershy

Social media ad #2

Presents

Share your traditions with us for a chance to win a Coors Banquet prize pack!

Do you have a trusted tradition?

A family recipe, a holiday custom, or a game night with friends? Coors Banquet values the importance of traditions, and we want to hear from you!

Contest ends 12/31

tradition on

tapped

Presents

tradition on

tapped

Here’s how to participate:

Follow us on Instagram, Facebook, or Twitter.
Post a photo or video of your tradition and tell us why you trust it.
Use the hashtag #TrustTheTradition and tag us @CoorsBanquet
The contest runs from November 29, 2023 to December 31, 2023. We’ll announce the winners on January 5, 2024.

We can’t wait to see your traditions and celebrate with you. Trust the tradition, trust Coors Banquet.

Trustthetradition

@CoorsBanquet